Introduction to Our Use of Tracking Technologies

When you access our Services, we and our authorised third-party partners automatically collect information about you, your device, and your online behaviour. This is accomplished through the use of web beacons, cookies, pixel tags, scripts, and other technologies, which are collectively referred to as “Tracking Technologies.”

The primary purpose of using these technologies is to enhance and operate our Services effectively. They allow us to improve your navigation, remember your preferences, customise your experience, and ensure the platform’s security. Furthermore, we use the data collected to perform analytics, gather statistics on service usage, deliver content and advertising tailored to your interests, and administer services for our users and partners.

Understanding Cookies and Other Tracking Technologies

Cookies are small text files, composed of letters and numbers, that are placed on your computer or mobile device’s web browser when you visit a website. They are widely used to make websites work more efficiently and to provide a smoother interaction between you and the services you use. For example, a cookie can remember your preferred language or that you have already logged in, so you do not need to re-enter your details on every visit. They are fundamental to the functionality of the modern internet. You can find more general information about cookies at www.allaboutcookies.org.

In addition to cookies, we may use other tracking technologies that perform similar functions:

• Web Beacons and Pixel Tags: Tiny graphic images (often just one pixel) with a unique identifier that are embedded invisibly on web pages or in emails. They are used to track user activity, such as page visits or email opens, and to report traffic data. They often work in conjunction with cookies to help us understand how you interact with our Services.
• Scripts: Small pieces of code embedded in our website that enable certain features, such as providing interactive content or collecting data for analytics. They are essential for running many of the dynamic elements of our Services.

How We Classify Our Cookies

Cookies can be categorised based on their source (who places them) and their lifespan (how long they remain on your device). Understanding these classifications can help you better understand how your data is being used.

• First-Party Cookies (Classification by Source): These cookies are stored directly by us when you visit or access our Services. They are essential for the core functionality of our platform, such as authenticating your login and remembering your site settings and preferences.
• Third-Party Cookies (Classification by Source): These cookies are stored by other companies, such as our analytics providers, business partners, or advertisers. For example, we use Google Analytics to understand how users engage with our website, and this service places its own cookies to collect data. Similarly, our advertising partners may place cookies to show you relevant ads on other websites.

• Session Cookies (Classification by Lifespan): These cookies are temporary and exist only for the duration of your visit to our website. They are automatically deleted from your device when you close your web browser. They are used for functions like managing your login session and ensuring site security during your visit.
• Persistent Cookies (Classification by Lifespan): These cookies remain on your device for a pre-defined period even after you close your browser. They are used to remember your preferences and settings for repeat visits, such as your language choice or currency preference. They are also used for long-term analytics and advertising purposes.

The Specific Types of Cookies We Use

To provide transparency, we have grouped the cookies we use into four main categories based on their function. This section explains the purpose of each category and provides examples of how they are used across our Services.

Cookie Category	Primary Purpose	Key Examples
Strictly Necessary	To enable core site functionality and security.	Managing your login session, fraud prevention, navigating secure areas.
Functionality	To remember your choices and provide a personalised experience.	Remembering your username, language preference, and display settings.
Performance & Analytics	To collect data on user behaviour and improve the Services.	Tracking page views, visit duration, click-through rates, and error reports.
Marketing & Advertising	To deliver tailored advertising and measure campaign effectiveness.	Tracking browsing habits to show relevant ads, limiting ad frequency.

Strictly Necessary Cookies

Strictly necessary cookies are fundamental to the operation of our services, enabling core functions like logging in, navigating pages, and accessing secure areas. They also support security and integrity by helping detect policy violations. As these cookies are vital for the site to function correctly, they cannot be disabled through our preference centre.

Functionality Cookies

Functionality cookies serve to remember the choices you make, offering an enhanced and more personal experience. They are used for authentication, to recall your language or currency preferences, and to support other features that improve usability. While not essential for operation, our Services may not function as smoothly without them.

Performance and Analytics Cookies

Performance and analytics cookies gather information about your online activity and interaction with our Services, including data on visit duration and content engagement. This information is typically aggregated and anonymised. We use these cookies for analytics and research, generating statistical reports to help us improve the platform and troubleshoot technical issues.

Marketing and Advertising Cookies

Marketing and advertising cookies are used to deliver offers and advertisements tailored to your interests. By tracking your browsing habits, they help build an interest profile for delivering relevant ads. These cookies also measure campaign effectiveness and manage ad frequency. They are typically placed by our third-party advertising partners and networks.

Managing Your Cookie Preferences

You have several options for managing and controlling your cookie settings. Please remember that disabling or blocking certain cookies may impact the functionality and performance of our Services, and some features may become unavailable.

Our Cookie Preference Centre 

You can adjust your cookie preferences directly on our site at any time using our Cookie Preference Centre. This tool gives you granular control to accept or reject cookies in the Functionality, Performance & Analytics, and Marketing categories. Strictly Necessary cookies cannot be disabled via this tool, as they are vital for our website to operate correctly. To access these settings, click the “Cookie Settings” link typically found in the footer of our website.

Using Your Web Browser Settings

Most modern web browsers provide you with tools to manage cookies. You can typically configure your browser to see what cookies are stored on your device, delete them individually or all at once, and block or allow cookies for all or specific websites. These settings are usually found in the “Help,” “Tools,” or “Settings” section of your browser.

Opting Out of Third-Party Advertising

You can opt out of certain third-party interest-based advertising cookies by visiting the websites of industry associations that provide centralised opt-out tools. Please note that opting out does not mean you will no longer see advertisements; it simply means the ads you see will not be tailored to your interests. You can find more information and manage your preferences at Digital Advertising Alliance (DAA).

Our Policy on “Do Not Track” Signals

Some web browsers offer a “Do Not Track” (DNT) feature, which sends a signal to websites indicating that the user does not wish to have their online activity tracked. Currently, there is no universally accepted industry standard for how to respond to these signals. Therefore, like many other websites, we do not currently recognise or respond to automated DNT signals from web browsers.

Policy Updates

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our business operations. Any changes will be posted on this page, and we encourage you to review it periodically to stay informed.

Contact Us

If you have any questions about our use of cookies or this policy, please do not hesitate to contact our customer support team via the channels available on jackpotcity-newzealand.com.